If you have been into internet marketing for any length of time, you must know the keyword ROI that simply means return on investment. Investment can be in any form whether in terms of money of time or both. If you are unable to get a ROI or return on investment you are in running your business in loss. So you had better run a better business with more ROI. The better the ROI the better your online business is. Your profit margins go high with a better ROI and you can work more efficiently and run more marketing campaigns with a peace of mind.
For a thriving online business or in order to get a better ROI you need to have better conversion. If you get a lot of traffic but that traffic does not convert well, you will lose in the long run. So you should focus to improve your conversion rate with minimal traffic. Lots of traffic is good but if does not convert, your marketing efforts get a blow. So always focus on getting targeted traffic that converts well. If you traffic converts well, it means you are getting good conversion and you can scale things up. It will surely add a new energy into your marketing efforts.
If you want to optimize your conversions, you need some sort of data that reveals how well your marketing efforts are going and how well your keywords are performing. ConversionFly is such a brilliant tool by Todd Brown who has released it to help internet marketers to keep an eye on their marketing efforts. This ConversionFly Tool shows how they keywords are performing and which keyword got a sale and at which time of the day it got it. Which system traffic is coming to your site and how it is behaving when it lands on your website. So this tool makes it easy for webmasters to analyze their marketing efforts and get a better ROI.
An other way to promote business is holding live events online with the help of a webinar player. Demio is a powerful tool that helps you run a live webinar online demio quickly. With webinars you can increment your income for sure and boost your conversions too.